Publishing
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All rates are negotiable.
STRATEGIC PLANNING
- Conduct market research to quantify and qualify target markets
- Define project objectives including timeline and costs
- Outline a strategic plan for successful implementation of the objectives
Rate: $125 / hour, minimum 10 hours / project
ACQUISITIONS
- Assess a book proposal to determine its potential as a signing (areas of experience: environmental science, modern languages, and psychology textbooks; mass market fiction)
- Prepare the strategic plan for a successful signing: outline of steps, timeline for the steps, and special recommendations
Rate: $125 / hour, minimum 10 hours / project
PRODUCT DESIGN
- Prepare the strategic plan for successful book development: outline of steps, timeline for the steps, costs, and special recommendations
- Prepare the chapter template in a user-friendly chart with features, specs, and special instructions
- Set up a step-by-step chapter development process
- Prepare a detailed schedule for the project
- Prepare writing guidelines for the project and select style conventions
Rate: $125 / hour, minimum 10 hours / project
WORKFLOW DESIGN
- Design workflows for complex projects involving multiple contributors or vendors
- Implement project schedules with multiple stages and deliverables
- Provide project-management consulting and tools
Rate: $125 / hour, minimum 10 hours / project
PROJECT MANAGEMENT
Administer the schedule attributed to a project:
- Keep in touch with the authors, contributors, or vendors
- Ensure unforeseen contigencies are addressed (vacations, family emergencies, and other absences)
- Update the schedule on a weekly, bi-weekly, or monthly basis based on the client’s preference
Rate: $75 / hour, minimum 10 hours / month
MANUSCRIPT DEVELOPMENT
- Assess chapter manuscript for story, flow, and organization, and make recommendations if the manuscript is missing any of these important aspects
- Implement chapter template
- Develop manuscript to ensure a good story, flow, and organization
- Perform competitive benchmarking
- Line edit manuscript to check that critical information is present and claims are supported; ensure uniformity of level, tone, and style; achieve clarity
- Follow schedule
- Repeat process with review results in hand for second and subsequent drafts
Rate: $75 / hour, minimum 20 hours / month
ART DEVELOPMENT
- Develop art manuscript with figure samples and captions to complement text, and achieve a good balance between text and images
- Check art manuscript against budgeted art counts
- Perform competitive benchmarking
- Ensure that art manuscript “tells a story”
- Revise art manuscript with review results in hand for second and subsequent drafts
- Work with style sheets from art house to provide detailed instructions on each piece of art
- Include hand-drawn sketches whenever appropriate
Rate: $75 / hour, minimum 20 hours / month
WRITING
See Writing
COPYEDITING & PROOFREADING
- Edit manuscript to eliminate redundancies and inconsistencies
- Correct grammar or usage errors and punctuation
- Follow style conventions for project
Rate: by negotiation
PRODUCT EVALUATION: FOCUS GROUPS & REVIEWS
- Recruit focus group participants, up to 10 members per group, with contact list provided by the client; if only adoption reports are available, recruiting requires building a contact list
- Write and administer email correspondence with focus group participants, to include: initial invitation, participation confirmation with event details, and post-event thank-you note
- Prepare focus group presentation with materials provided by the client in the timeline specified at the onset of the project
- Conduct focus group, to include PowerPoint slides and videoclips if the videoclips are submitted by the client in the timeline specified at the onset of the project
- Produce an executive summary of the focus groups within a week from the last event
- Timeline typically is building contact list: 2-3 weeks; recruiting: 2-3 weeks; administering: 2-4 weeks; analyzing results: 1 week; with overlapping weeks
- Time spent typically is 1.75 hours per participant to build a contact list and 1.75 hours per participant to conduct the focus groups and analyze the results
- Same process and timeline for reviews; results include a cut-and-paste of the reviews and an executive summary
Rates: by negotiation or typically:
$4,500 for 25 participants (with existing contact list)
$5,400 for 30 participants (with existing contact list)
$9,000 for 25 participants (includes new contact list)
$10,800 for 30 participants (includes new contact list)
